What is a Brand?

30 Jan

In commercial circles the term brand is used frequently in a much wider sense and it refers to or can be a combination of elements, such as trademark, design, logo and trade dress, concept, image, reputation which those elements spread with respect to particular products and/or services.

A brand is composed of sum of different individual parts, but it exists independently of and the value of the brand becomes greater than the mere sum of those parts, so brand thus takes a life of its own. Brand Development , Marketing Consulting Firms !!! 360 Creative Inc. the art of marketing & the science of creativity


One Response to “What is a Brand?”

  1. asif January 31, 2012 at 3:15 pm #


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