Components of Successful Brand

31 Jan

There are lots of factors which determine that a brand is successful, one of the most important once is a Brands separate power. The brand must have a “something different” as far as consumers are concerned. This point of difference can be:

  1. Recognizable (people can recognize it)
  2. Attractive (in terms of quality and value)
  3. Trustworthy (must be reliable)
  4. Correctly communicated (to whom it will target and message formulation)

In today’s extremely competitive global market it is very difficult you to differentiate your product because there are lots of parallels and frequently the same goods and services, if a brand cannot differentiate its self and the goods and services are also the same then it is futile and thereby worthless as well. Inversely, the bond between consumer and owner will be stronger when the differentiation of the power of a brand, the greater its effectiveness. For developing powerful brand you should adopt an effective way to promote it, develop its reputation and thereby attract and maintain consumer loyalty, the crucial motive for justifying the investment of the time, money and efforts in such a way that you can say that you have a successful brand. Brand Development , Marketing Consulting Firms !!! 360 Creative Inc. the art of marketing & the science of creativity


One Response to “Components of Successful Brand”

  1. asif January 31, 2012 at 3:18 pm #

    Good one…

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