Tag Archives: Brand

Putting Brand Image into Action

9 Feb

After development of brand image, putting it into practice is least glamorous yet most important part of ensuring a brand’s success. Effective communication, effective quality control and maintenance is the vital parts of ensuring that. The brand should be communicated in such a way that consumers have expectations with that, and for that all levels of organization should be a part of the brand image development. By involving staff it is not important that they have experience or knowledge of the market but they eventually implement the branding strategy.

For this reason, employees must convince that this brand is theirs, they must personally feel responsible for ensuring that the brand lives up to the expectations, when employees have personal interest then it will be more successful. Employees’ commitment to a brand is crucial because without commitment, even the best envisage branding strategy doomed to failure. Brand Development , Marketing Consulting Firms !!! 360 Creative Inc. the art of marketing & the science of creativity

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How to develop a Brand Image

1 Feb

It is developed during the initial stage of the business plan as an effective branding strategy, which, as already discussed should represent a vital part of any business plan.

While shaping your successful branding strategy you should keep in mind that needs and desires are your first priority. It cannot be created, developed and maintained in isolation but it is a part of a relationship between the producer / service provider and the consumer. For achieving good results you are not the only judge main judges are your consumers and their satisfaction level can be checked by polls, statistics, personal contacts, graphics and certain value indicators which gives you knowledge and understanding that relationship of you and your consumer is on same page or not and either he has confidence of your product / service have or not. Brand Development , Marketing Consulting Firms !!! 360 Creative Inc. the art of marketing & the science of creativity

What is a Brand?

30 Jan

In commercial circles the term brand is used frequently in a much wider sense and it refers to or can be a combination of elements, such as trademark, design, logo and trade dress, concept, image, reputation which those elements spread with respect to particular products and/or services.

A brand is composed of sum of different individual parts, but it exists independently of and the value of the brand becomes greater than the mere sum of those parts, so brand thus takes a life of its own. Brand Development , Marketing Consulting Firms !!! 360 Creative Inc. the art of marketing & the science of creativity